

The Sales Tools
Over three decades I have learnt and developed the tools needed for success and can deliver, build, adapt, and adopt them for your company.
There is no "one size fits all" solution and you won’t need all of the tools listed below but we will work with you to build a solution that is tailored to the needs of your business.
In the kit bag
Marketing
Marketing Strategy Development
Marketing Communications Plan Development
Proposition/GTM messaging and delivery
Market research/competitive analysis
SWOT Analysis
(Strengths, Weaknesses, Opportunities, Threats).
Integrated Marketing
Digital Marketing Campaigns – PPC, Email
Content Marketing
Collateral Creation
design/development/production, templates, Service Contracts (SLA)
Website development
SEO
Social Media
- LinkedIn
- Facebook
- Twitter
- Blogs
Case studies/Testimonials
PowerPoint design and production
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Sales Management
Business Plan
Sales Strategy & Plan Development
CRM (Contact Relationship Management)
- Sales Force
- ACT
- Gold Mine
- MS Dynamics
- Mondays
- HubSpot
Customer qualification
- SCOTSMAN
- BANT
Sales Play Book
Lead generation
Pipeline development
Forecasting
KPIs (Key Performance Indicators)
PDPs (Personal Development Plans)
Performance Matrix
Recruitment
Commission structures/plans
Sales training
Cold call scripts
Team building

3
HR , Finance & IT
HR
PIP (Personal Improvement Plan)
Performance reviews
TUPE
Recruitment
Dismissal
Redundancy
Finance
Budgets
P & L
Sales forecasting
Accounts reporting
- Sage
- QuickBooks
IT Planning, Strategy & Implementation

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