What is a Sales & Marketing Health Check?

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The Health Check is the first step in the process of creating a really effective sales & marketing strategy and communications plan for your business. It provides the essential groundwork on which future  decision-making and planning are based. The Health Check is appropriate for companies that don’t have a sales & marketing plan and need to start the process or companies currently implementing a plan that isn’t working as well as anticipated.

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Why would I need a Business Surgeon Health Check?

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There are many reasons why you may need to take a fresh look at your strategy and sales & marketing plan but if any of the following apply you should make this audit a priority:

• We aren’t getting the results we used to from our sales & marketing activity

• We don’t feel that we are getting a good return on our current investment

• We spend money on marketing but it’s all reactive and lacks planning

• We need to reposition the business to attract a different profile of customer and/or more of them

• We are thinking about developing a new product range or evolving an existing one

• Our competitors seem to have upped their game and we are feeling vulnerable

• The image that we present to our market is looking dated

• We need more content on our website but don’t have the time or expertise to generate it

• Our competitors are winning contracts even when we have a better solution

• We want to enter new markets or geographic regions and need a plan

• The sales team needs focus, direction, leadership and mentoring.

• We need to know how to implement sales tools to help our company move forward 

What’s involved?

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The process is fairly structured and intensive but ultimately worth the effort:

• We arrange to meet you at your premises where we spend a couple of hours quizzing you about your business, your markets, your past and current sales and marketing activities and your objectives for the future.

• We’ll want to see examples of your current marketing materials and resources (literature, website, sales letters, newsletters, etc.)

• We then go away, conduct more research ourselves and return in no more than two weeks with a comprehensive written report of our findings that will include at least 5 new ideas or recommendations for improvements.

What are the key benefits?

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The Sales & Marketing Health Check aims to highlight improvements to your existing efforts that will deliver:

• Greater visibility in your markets

• Higher sales to key target customers and greater profitability

• Improved return on your marketing investment

• More efficient use of your sales & marketing resources

What does it cost?

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The cost for small and medium sized businesses is normally £1,000 + VAT (credited back to you if you decide to engage me for ongoing support). There is no commitment required and there are no hidden catches. This payment is a contribution towards the overall cost of delivering the Sales & Marketing Health Check which takes several days’ work to complete.

Why are we doing this?

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In addition to the benefits to our client detailed above, it’s a good marketing tool for us because it allows us to demonstrate to you how we work and the value we can deliver. It allows you to judge whether we would be a good choice as a sales & marketing partner moving forward. We bear the majority of the cost and if you don’t think we can deliver greater profitability for your business then simply walk away with no hard feelings. And, if you do decide to engage us to provide ongoing support, we’ll credit you with the cost of the Health Check. We never ask for long contracts or extended notice periods. You are always free to terminate our relationship when it suits you.

Sound Interesting?

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Give me a call on 07710346200       email glenn.ward@business-surgeon.co.uk to find out more.